Measured noise is essential to validating that an airport is meeting its regulatory obligations. Measured noise also trusted by people as being most representative of the ‘lived experience’ of residents, because it finds the annoying factors that modelling will miss, or the sounds that modelling does not report such as the use of reverse thrust, increased noise due to weather factors, or noise transmission when an inversion layer is present. Communities are also making their own noise, making it difficult to attribute measured noise between aircraft and community. This panel will discuss innovative approaches to addressing these challenges, including where and what you can measure and how to manage community expectations around this, as well as exploring the value of doing more than contours and LDEN reporting.